What does Fitbit want? Less, or more Market Share? How bad does Fitbit want to still be here, and growing in 10 years? 5 years? 2 years? 6 months? Take this exercise challenge, and to quot another advertiser, 'Just Do It!' I bet that would cost a lot less than the revenue coming in from new customers.

I can hear it now in ads for Fitbit: '.Fitbit, now with support for most any type of exercise, and with connectivity to the top selling connected exercise equipment.', with a list of types of exercise, and devises scrolling in the background. Being able to have my Ionic connect to my iFit equipment so I can have my Fitbit data be used by/in/with iFit would seem to be worth the time, and money for Fitbit to make this happen, if for no other reason than to add it to the advertising for Fitbit. I like my Fitbit Ionic, and it does things that I find very useful in my exercise routine, but often it would be better to use some kind of exercise equipment, instead of going outside for a walk, or run. Having exercise data to look at while you exercise is a good way to stay motivated, and one of the best things about Fitbit, but there are other tracking/watch type of devises we could buy, if our Fitbit doesn't do what we want it to do. Just like people that want to exercise, but find it hard to stay self motivated. The Internet Connected part of the Economy is the fastest growing, and the fastest changing section, and if Fitbit can't keep up, they will fall by the wayside. Not working to keep Fitbit competitive is the fastest way to find Fitbit on the long list of businesses that have gone out of business. Connecting everything Fitbit, or any other fitness monitoring device, to any connected Exercise equipment is one of the best ways Fitbit can stay in this Market, and stay in business. It would be a good selling point for Fitbit to have an App that connects a Fitbit to the rest of the exercise equipment world. I am about to buy a NordicTrack Freestrider FS9i, and I have been trying to figure out all the costs of having an iFit account.

Nordictrack treadmill heart monitor